Square Loyalty is a handy choice if you already run Square POS, because points are tied to each sale and customers join with their phone number at checkout. Regulars suits shops that want a stamp or points card living in Apple Wallet and Google Wallet, with no special till, no app and a scanner on any phone. If Square is your till and you like phone number check-in, Square Loyalty makes sense. If you want a wallet card that sends lock screen messages and works with any POS, Regulars is the better fit.
How do Regulars and Square Loyalty compare?
The big difference is where the card lives and what runs it. Square Loyalty runs inside Square's own sales tools. Regulars runs on its own, beside whatever till you use.
| Regulars | Square Loyalty | |
|---|---|---|
| How customers join | Scan a QR code or tap a link, type a first name, tap Add to Wallet | Usually type a phone number at checkout; also through Square Online, invoices or a sign-up link |
| Apple Wallet card | Yes | Yes (a digital pass customers can add) |
| Google Wallet card | Yes | Not mentioned on their loyalty page |
| POS or hardware needed | No. Any phone or tablet camera scans the card | Square Point of Sale, Square Invoices or Square Online |
| Messaging | Lock screen messages on the wallet card, 6 automatic messages. No SMS | Automatic texts when customers earn; email and text campaigns through Square Marketing |
| Pricing model | Monthly plan from $49 USD, unlimited cardholders | Per location; in Canada it scales with loyalty visits |
| Contract | No contract, 30-day free trial | No long-term contract, 30-day free trial |
Sources: Square Loyalty (US), Square Loyalty (Canada), Square help: enroll customers, Square pricing. Checked October 2026. Check their site for current details.
How much does Square Loyalty cost?
Square prices loyalty per location, and the price depends on your region and plan. On Square's Canadian loyalty page, as listed on their site in October 2026, it costs $60 a month per location for 0 to 500 loyalty visits. It goes to $100 for 501 to 1,500 visits and $140 for more than 1,500. In the US, Square's pricing page lists loyalty as part of its paid Plus plan. Square's December 2025 pricing post put Square Plus at $49 a month per location. Prices change, so check their site for current details.
Regulars is a monthly plan. Starter is $49 a month for one location. Growth is $99 a month, plus $49 for each extra location. Pro is $199, plus $79 for each extra location. Cardholders are unlimited on every plan (fair use). See Regulars pricing for the full list.
When is Square Loyalty a good fit?
Square Loyalty is a good fit when Square is already your till. Points land on the sale itself. Staff don't scan anything extra.
- 💳 You ring up every sale on Square. Rewards tie straight into your POS and your customer list.
- 📱 Your customers like phone number check-in. They type their number on the screen and they're done.
- ✉️ You want texts. Square sends automatic texts when customers earn, and its marketing tools add email and text campaigns.
- 🧾 You sell online or by invoice on Square too. Customers can earn there as well.
When is Regulars a better fit?
Regulars fits best when you want the card on the customer's phone, not just a number in a till. The card sits in Apple Wallet or Google Wallet and updates after every stamp.
- 🧾 You don't use Square, or you might switch tills. Regulars works beside any POS, or no POS at all.
- 🔔 You want lock screen messages. Send a short note like "Rainy Tuesday? Double stamps until 2 pm." It shows on the card and can pop up on the lock screen.
- 🤖 You want messages that run themselves. Six automatic messages are on by default: welcome, almost there, reward ready, we miss you, birthday and slow day boost.
- 📍 You want a simple sign-up. A first name is enough. Read why a first name is all you need.
- 🚚 You work from a truck or a market stall. Any phone becomes the scanner.
How do I switch from Square Loyalty to Regulars?
You can switch in about a week, and you can keep Square for payments. There is no automatic import, so plan a short overlap.
- Make your card. Pick stamps or points and set your reward. Try the 30-day free trial.
- Put up the poster. Regulars makes a counter poster with your QR code.
- Tell your regulars. Ask them to scan and add the new card. Honour old Square points for a few weeks.
- Stamp with any phone. Staff sign in with a PIN and scan the card's QR code.
Our one-week launch checklist walks through it step by step. Keep on truckin', one stamp at a time.
Questions people ask
Do I need Square POS to use Square Loyalty?
Square Loyalty is built into Square's own tools. Customers earn through Square Point of Sale, Square Invoices or a Square Online site, so it suits shops that already ring up sales on Square.
Does Regulars work with Square POS?
Regulars does not connect to Square. It runs beside any till. Staff scan the customer's wallet card with any phone or tablet camera, so you can keep using Square for payments.
How do customers join each program?
With Square Loyalty, customers usually type their phone number at checkout. With Regulars, they scan a QR code or tap a link, type a first name and tap Add to Wallet.
Does Square Loyalty send text messages?
Yes. Square's loyalty page says customers get automatic text notifications when they earn points or rewards. Regulars does not send SMS. It sends messages to the wallet card, which can show on the lock screen.
Can I move my customers from Square Loyalty to Regulars?
There is no automatic import. Most shops put up the Regulars poster, ask regulars to add the new card, and honour their old points for a short while.
