The Regulars blog

Launching your loyalty card: a one-week checklistA day-by-day checklist to launch a loyalty card in one week: pick the reward, set the rules, train staff, put up the poster and tell your regulars. Loyalty program name ideas for local shopsLoyalty program name ideas for cafes, salons, bakeries, pet shops and more, plus simple rules for picking a name customers remember. Why a first name is all you need to sign up customersWhy asking only for a first name gets more customers to join your loyalty card, and when it makes sense to ask for email, phone or birthday too. Running one loyalty card across several locationsHow to run one loyalty card across two or more shops: shared rules, staff access per location, fair rewards and the mistakes to avoid. How much does a loyalty program cost?An honest look at loyalty program costs for a small shop: paper cards, a custom app, and monthly tools, plus the cost of the rewards themselves. How to stop punch card cheating and double stampsThe common ways punch cards get gamed, from copied stamps to friendly extra punches, and simple rules that stop it without annoying honest customers. Put your loyalty card in your Instagram bioHow to add a loyalty card sign-up link to your Instagram or TikTok bio, what to write around it, and how to post about it so followers join. Customer retention ideas for local businessesPractical customer retention ideas a local shop can start this week: names, small surprises, reminders, slow day offers and a simple loyalty card. Loyalty programs and Canada's anti-spam law (CASL)A plain-language look at CASL for small shops running a loyalty program: express and implied consent, identifying yourself, and unsubscribes. The small business guide to loyalty programsHow a small business loyalty program works, which type to pick, what reward to offer, and how to launch one without an app or new hardware. How to get your staff on board with a loyalty programA simple plan to teach your team the loyalty card in one short shift huddle, with the exact words to say at the till. How to get customers to scan your QR codeWhere to put your QR code, what to write next to it, and what staff should say so customers actually scan and join your loyalty card. How to send messages to a customer's lock screenHow wallet loyalty cards show short messages on a customer's phone and lock screen, what to send, how often, and sample messages to copy. Birthday rewards customers loveBirthday reward ideas for small shops, how to collect birthdays politely, when to send the offer, and sample birthday messages to copy. Slow day promotions that fill quiet afternoonsSimple slow day promotions for small shops: double stamps, happy hours, bring-a-friend days and sample messages that fill quiet weekday hours. How to win back customers who stopped comingPractical ways to bring back regulars who went quiet: when to reach out, what to say, what to offer, and sample win-back messages to copy. Stamps or points: which loyalty card fits your shop?Stamp cards reward visits. Points cards reward spending and offer several prizes. Here is how to pick the right one for your shop. How many stamps should a punch card have?A simple way to pick the right number of stamps for your punch card, based on how often customers visit and what the reward costs you. The best rewards for a coffee shop loyalty cardCoffee shop loyalty rewards that bring people back: the classic free drink, upgrades, food pairings and small surprises, with ideas you can copy. Paper punch cards vs digital stamp cardsAn honest look at paper punch cards and digital stamp cards: cost, cheating, lost cards, messages and what fits a small shop. How to run a loyalty program without an appYou don't need a custom app to reward regulars. Here are the no-app options, how wallet cards work, and how to set one up this week. How loyalty cards work in Google WalletHow Android customers save your loyalty card to Google Wallet, how stamps show up, and how to set up one card that works on every phone. How to add a loyalty card to Apple WalletHow customers add your loyalty card to Apple Wallet on iPhone, what they see after, and how to make the sign-up quick at a busy counter. What is a digital punch card?A digital punch card is a stamp card that lives on your customer's phone. Here is how it works, what it costs you, and how to start.