A Regulars bakery loyalty card is a digital stamp or points card that lives in your customer's Apple Wallet or Google Wallet. They join with one scan at the counter and earn a stamp each visit. You reward the people who come back for bread every week, with no app and no paper cards.
Why does a loyalty card matter for a bakery?
Bakeries run on routine. Someone buys a sourdough every Saturday. Someone else grabs a croissant on the way to work. Those weekly buyers keep your ovens busy, and a loyalty card says thanks in a way they can see.
Bakeries also have a timing problem. The morning bake sells fast, and the afternoon can drag. A wallet card gives you a way to reach your regulars when you have fresh stock or a slow Wednesday. It is like the old chalkboard out front, but it shows up on their phone.
And paper punch cards in a bakery get flour on them, get lost, and get copied. A wallet card can't fall out of a purse.
How do bakeries use Regulars?
The weekly loaf
Reward the bread regulars. A stamp per loaf adds up fast for people who come every weekend.
Fresh out of the oven
Send a quick lock screen note when a batch comes out. Good for the treats people love warm.
The slow afternoon
Pick your quiet weekdays and the slow day boost message nudges people in after lunch.
Birthdays and cakes
Ask for a birthday at sign up. The birthday message goes out by itself, right when people think about cake.
What rewards fit a bakery card?
The best bakery rewards come out of your own display case. They cost you less than their price tag and bring people back.
If you can't decide, our post on stamps vs points lays out the trade-offs.
What messages can a bakery send?
You can send short messages that appear on the card and can pop up on the lock screen. Six automatic messages are on by default, and you can write your own. Here are samples from a made-up bakery.
Keep it short and send only when it is worth it. Customers can turn messages off anytime.
How do I start a bakery loyalty card?
Setup takes about as long as proofing a batch of dough.
- Make your card. Add your logo, pick stamps or points, and choose your reward.
- Put up your poster. Regulars gives you a counter poster with a QR code. Set it by the till or on the display case.
- Stamp with any phone. Staff sign in with a PIN and scan the card. No new hardware.
Moving off paper? Read Regulars vs paper punch cards. See pricing or start your 30-day free trial. Good vibes and warm bread. 🥖
Questions people ask
What is a good reward for a bakery loyalty card?
Something from your own case works well, like a free loaf, a free pastry or a half dozen cookies. You set the stamp target and the reward, and you can change them later.
Should a bakery use stamps or points?
Stamps are simplest if most people buy one thing, like a loaf or a coffee and a croissant. Points per dollar suit bakeries with a wide price range, from a single cookie to a full cake order.
Can I tell customers when a fresh batch is out?
Yes. You can send a short lock screen message, like a note that the cinnamon buns just came out. Customers can turn messages off anytime.
Do customers need to download an app?
No. They scan your QR code, type a first name and add the card to Apple Wallet or Google Wallet. That is it.
What if someone buys six items at once?
You control the rules. A cooldown between stamps and a daily cap per customer mean one visit counts as one stamp, unless you choose otherwise.
