A Regulars loyalty card for bars and pubs is a digital stamp card that customers keep in Apple Wallet or Google Wallet. They earn a stamp per visit, and you reward them with food, merch or house perks. Bartenders stamp it with any phone, and nobody needs an app.
Why does a loyalty card matter for a bar or pub?
A good local is about the people who keep showing up. The trivia team that has had the same table for years. The crew that watches every hockey game at your bar. Those regulars set the mood for everyone else.
A wallet card thanks them for coming back. It also gives you a direct line to them for the things they care about: trivia, live music, the big game, the new menu. And when someone has not been in for a month, a we miss you message says the stool is still open. 🍻
How do I run a responsible bar loyalty program?
Reward visits, not drinks. That keeps the card about being a regular, not about drinking more. Regulars makes this easy:
- One stamp per visit. Set a daily cap of one stamp per customer.
- A cooldown. Set a cooldown between stamps so a card can't be scanned over and over in a night.
- Food, merch and perks as rewards. Wings, nachos, a pub t-shirt or a reserved table on trivia night.
- Follow your local liquor rules. Rules on drink promotions are different in each province, state and country. Check yours before you set any reward or send any message about drinks.
How do bars and pubs use Regulars?
Trivia and events
Send a lock screen note on the day of trivia, open mic or live music. Your regulars see it first.
Game nights
Let fans know which games are on and when the kitchen is open late.
Quiet weeknights
Pick your slow nights for the slow day boost message, with a food special as the hook.
Kitchen regulars
Plenty of people come for the burger and stay for the vibe. Reward them with food.
What rewards fit a bar or pub card?
The best bar rewards are perks that make regulars feel at home. Food and merch work well everywhere.
What messages can a bar send to regulars?
You can send short messages that show on the card and can pop up on the lock screen. Keep them about events and food. Here are samples from a made-up pub.
Customers can turn messages off anytime. Our post on lock screen messages has tips on timing.
How do I set up a loyalty card for my bar?
- Make your card. Add your logo, set one stamp per visit, and pick a food or merch reward.
- Put up the QR code. Use the poster at the bar, on tables or by the door. See QR code poster tips.
- Stamp from any phone. Bartenders sign in with a PIN and scan the card. Read how to get staff on board.
See pricing, or start your 30-day free trial. No contract, cancel anytime. Cheers to good vibes. 🎶
Questions people ask
Can a bar offer free drinks as a loyalty reward?
Liquor rules on promotions vary by province, state and country, so check your local rules first. Food, merch or perks like a reserved table make good rewards instead.
Should a pub reward each drink or each visit?
Rewarding visits is the responsible choice. Use a cooldown between stamps and a daily cap of one stamp per customer, so the card rewards coming back, not drinking more.
How do bartenders stamp a card on a busy night?
The customer shows the card on their phone and the bartender scans it with any phone or tablet. Staff sign in with a 4 to 6 digit PIN.
Can I promote trivia night or live music?
Yes. Send a short lock screen message to your cardholders about the event. Customers can turn messages off anytime.
Do customers need to download an app?
No. They scan your QR code, type a first name and add the card to Apple Wallet or Google Wallet.
