A Regulars loyalty card gives your barbershop clients a stamp card that lives in Apple Wallet or Google Wallet. Your barber scans it after each cut, the card adds a stamp, and a free cut appears when the card is full. Clients see your shop on their phone between visits, so they are more likely to book back with you.
Why does a loyalty card matter for a barbershop?
A barbershop runs on repeat clients. Most guys need a cut every few weeks. The ones who come back on schedule are your whole business.
The trouble is the gap between cuts. A client gets busy. A new shop opens near his work. He walks in there once, and now he has two barbers. A loyalty card keeps your shop in his pocket during that gap. He can see he is 3 stamps from a free cut. That is a good reason to stay loyal.
Paper punch cards do not help much here. They get lost in a wallet or go through the wash. A card on the phone stays put. For more on that, read Regulars vs paper punch cards.
How barbershops use a digital stamp card
One stamp per cut
Every paid cut earns a stamp. The barber scans the card at the chair or the till. It takes a few seconds.
Beard and shave clients
Run a points card instead, so a cut and beard trim earns more than a quick line-up. Pick the rewards that fit your menu.
Overdue client reminders
The dashboard shows who has not been back in 14 or 30 days. The we miss you message nudges them on its own.
Fill the slow chairs
Pick your quiet weekdays. The slow day boost message invites regulars in when the shop is empty.
Several chairs, one card
Every barber can scan with their own PIN. If you have more than one shop, the same card works at each location.
What rewards work for a barbershop loyalty card?
The best reward is one your client wants and you can afford. A free cut is the classic. Here are some ideas that fit how barbershops work.
Not sure how many stamps to ask for? Read how many stamps a punch card should have.
What messages can a barbershop send to clients?
You can send short messages that show on the card and can pop up on the lock screen. Here are samples from a made-up shop, Sharp Lines Barber Co.
Keep it short and friendly. One clear reason to come in. Clients can turn messages off anytime, so don't overdo it. Our post on winning back customers who stopped coming has more ideas.
How do I set up a loyalty card for my barbershop?
You can be up and running in an afternoon. No app, no new hardware.
- Make your card. Pick stamps or points, set your reward, and add your logo and colours.
- Print your poster. Regulars makes a counter poster with your QR code. Hang it by the mirror or the bench.
- Start stamping. Your barbers sign in with a PIN and scan cards with any phone or tablet.
See the plans on our pricing section, or start your 30-day free trial. Cancel anytime.
Questions people ask
How does a loyalty card work at a barbershop?
Your client adds a stamp card to Apple Wallet or Google Wallet. After each cut, your barber scans the card with any phone and a stamp is added. When the card is full, the reward shows up on the card.
What is a good reward for a barbershop punch card?
A free cut after 9 or 10 paid cuts is simple and easy to explain. Some shops offer a free beard trim or hot towel shave instead.
Do my barbers need a special device to add stamps?
No. Any barber can scan the card with their own phone or the shop tablet. They sign in with a 4 to 6 digit PIN.
Can I stop clients from getting two stamps for one cut?
Yes. You set a cooldown between stamps and a daily cap per client, so one visit only earns one stamp.
Does my client need to download an app?
No. The card lives in Apple Wallet or Google Wallet, which are already on their phone. They scan your QR code, type a first name and tap Add to Wallet.
Can I message clients who are overdue for a cut?
Yes. The we miss you message goes out on its own after a quiet stretch. You can also send your own short message that shows on the card and can pop up on the lock screen.
