A Regulars brewery loyalty card is a digital stamp card that your taproom visitors keep in Apple Wallet or Google Wallet. Each visit earns a stamp, and you reward regulars with merch and perks. You can also tell them the moment a new beer hits the taps, with no app needed.
Why does a loyalty card matter for a brewery?
Taproom regulars are your biggest fans. They try every new release. They bring friends. They wear your shirt around town. A loyalty card gives them something to collect and gives you a way to keep in touch.
Breweries have a natural rhythm of news: new releases, seasonal beers, food truck nights, trivia, a patio opening for the summer. A wallet card lets you share that news on your fans' lock screens instead of hoping they see a social post. Far out. 🍻
How do I keep a taproom loyalty card responsible?
Reward the visit, not the pour count. Set a daily cap of one stamp per customer and a cooldown between stamps. Use merch, food and perks as rewards. Liquor rules on promotions are different in each province, state and country, so check yours before you set rewards or send messages about beer.
How do breweries use Regulars?
Release days
Send a lock screen note when the new hazy or seasonal is on tap. Your fans hear it first.
Growler and can shop
Stamp the card at the retail counter too, so take-home buyers earn as well.
Food truck nights
Tell regulars which truck is parked out front tonight.
Merch fans
Rewards in hats, glasses and shirts turn regulars into walking ads.
Visitors from out of town
Cards come in English, French and Spanish, and can follow the phone's language.
What rewards fit a brewery card?
What messages can a taproom send?
You can send short messages that show on the card and can pop up on the lock screen. Here are samples from a made-up brewery.
Customers can turn messages off anytime, so save them for real news.
Who can join a taproom loyalty card?
Anyone who visits can join in a few seconds with just a first name. They scan the QR code at the bar, type their name and tap Add to Wallet. You can choose to ask for email or birthday too.
Out-of-town beer fans can join as well. The card stays on their phone, so when they come back on their next trip, their stamps are still there. And your release messages keep you on their mind between trips.
The dashboard shows iPhone vs Android, who is new and who is active. You own that customer list. Regulars never sells your data.
How do I set up a brewery loyalty card?
- Make your card. Add your logo, set one stamp per visit, and pick a merch reward.
- Put up your poster. Place the QR code at the bar and by the can fridge.
- Stamp with any phone. Staff sign in with a PIN and scan the card.
Running a second taproom? Read about one card across several locations. Need name ideas? Try loyalty program names. See pricing, or start your 30-day free trial.
Questions people ask
What rewards work for a brewery loyalty card?
Merch works great: a branded glass, a t-shirt, a hat or a tote. Perks like first pick on a limited release are popular too. Check your local liquor rules before offering any reward that involves beer.
Can I tell regulars about a new release?
Yes. Send a short lock screen message to your cardholders on release day. Customers can turn messages off anytime.
How do I make sure the card rewards visits, not drinking more?
Set a daily cap of one stamp per customer and a cooldown between stamps. That way each visit earns one stamp, no matter what they order.
Can bottle shop and growler fill customers join too?
Yes. Anyone can scan your QR code and add the card, and staff can stamp it at the taproom bar or the retail counter.
Does it work if we have a second taproom?
Yes. One card works across all your locations. The Growth plan covers more than one location.
