A Regulars ice cream loyalty card is a digital stamp card that lives in your customer's Apple Wallet or Google Wallet. Customers scan a QR code at the window, type a first name, and earn a stamp with every visit. It stays on their phone all winter, so you can welcome them back on opening day.
Why does a loyalty card matter for an ice cream shop?
Ice cream is seasonal and spur of the moment. On a hot night, people go wherever they think of first. A card on their phone helps that be you.
Your shop may close or slow down in the cold months. Paper punch cards get lost by spring. A wallet card stays put, stamps and all. When you open the window again, one lock screen message tells your regulars the scoops are back. 🍦
Ice cream is also a family thing. Parents bring the kids after soccer. Grandparents make it a Sunday treat. A card that rewards those trips keeps the tradition at your shop.
How do ice cream shops use Regulars?
Opening day
Send a message to every cardholder the day you reopen. No mailing list needed.
Flavour of the week
Announce new and returning flavours on the lock screen. Great for the limited ones.
Cool, cloudy days
Pick your slow days and the slow day boost message gets people in when the sun hides.
Family visits
Set a daily cap so a family order counts as one visit and the card stays fair.
What rewards fit an ice cream card?
The best ice cream rewards are a little extra scoop of fun. Keep the goal reachable within one season.
Need help with the numbers? Read how many stamps a punch card should have.
What messages can an ice cream shop send?
You can send short messages that show on the card and can pop up on the lock screen. Here are samples from a made-up shop.
Customers can turn messages off anytime. Our post on birthday rewards has more ideas for the birthday message.
How do I keep summer staff on top of it?
Stamping takes a quick scan, so new summer hires can learn it on their first shift. Each person signs in with a 4 to 6 digit PIN on any phone or tablet. There is no hardware to learn and no punch to lose.
Set a cooldown between stamps so a busy staffer does not stamp the same card twice by mistake. The rules run in the background, and you can check the dashboard to see what is happening.
How do I set up an ice cream loyalty card?
- Make your card. Add your logo and colours, then set your stamp target and reward.
- Put up the QR code. Place the counter poster by the window where the line forms.
- Stamp with any phone. Summer staff sign in with a PIN and scan. New hires learn it in a minute.
See pricing, or start your 30-day free trial. No contract, so it fits a seasonal shop. Stay groovy. 🍧
Questions people ask
What happens to the loyalty card when my shop closes for the winter?
The card stays in your customer's wallet with their stamps on it. When you reopen in spring, you can send a lock screen message to tell everyone you are back.
Can a family share one card?
Each person can add their own card with just a first name. A family can also share one parent's card, and you can set a daily cap so a big order still counts as one visit.
What is a good ice cream punch card reward?
Buy 9 cones, get the 10th free is the classic. A free topping or a waffle cone upgrade makes a nice smaller reward.
Can I announce a new flavour?
Yes. Send a short lock screen message to cardholders. Customers can turn messages off anytime.
Do kids need a phone to join?
The card lives on a phone, so younger kids will usually use a parent's card. Teens with their own phone can add their own.
