A Regulars loyalty card gives your pilates or barre clients a stamp card in Apple Wallet or Google Wallet. Each class earns a stamp at check-in, and a free class appears when the card is full. It rewards the clients who keep their weekly spot, and gives a nudge to the ones who start to slip.
Why does loyalty matter for a pilates or barre studio?
Pilates and barre results come from showing up week after week. Your best clients know that. They have a regular spot and a favourite instructor. Your studio grows when more clients get into that groove.
The risk is the slip. A client misses one week, then two. A new studio runs an intro deal across town. A loyalty card keeps your studio on their phone. They can see stamps adding up and a free class getting close.
Classes are often small, so every empty reformer counts. A card with messages helps you fill the classes that run light.
How pilates and barre studios use a digital class card
One stamp per class
Scan at check-in. Mat, reformer and barre clients all build toward a free class.
Points for reformer vs mat
Reformer classes cost more. A points card lets them earn more, so rewards feel fair.
Reward first-month clients
A small early reward, like grip socks at 5 classes, helps new clients form the habit.
Studios on Mindbody
If you book through Mindbody, the Pro plan includes a Mindbody integration.
What rewards work for a pilates or barre loyalty card?
Give rewards that fit studio life. Here are some ideas.
See how many stamps a punch card should have for help setting your target.
What messages can a pilates studio send?
Messages show on the card and can pop up on the lock screen. These samples are from a made-up studio, Core & Barre Studio.
Keep it light and encouraging. For tips on a steady message rhythm, see how to send messages to a customer's lock screen.
How do I set up a loyalty card for my studio?
Setup fits between two classes. Groovy.
- Make your card. Pick stamps or points, set your reward, and add your logo and colours.
- Print your poster. Regulars makes a QR code poster for the front desk or the cubbies.
- Start stamping. Instructors sign in with a PIN and scan at check-in with any phone or tablet.
See the plans in the pricing section, or start your 30-day free trial. Cancel anytime.
Questions people ask
How does a loyalty card work at a pilates studio?
Clients add a stamp card to Apple Wallet or Google Wallet. At check-in, your instructor scans it with any phone and a stamp is added. A free class shows on the card when it is earned.
Does Regulars connect to Mindbody?
Yes. The Pro plan includes a Mindbody integration for studios that book through Mindbody.
Can reformer and mat classes earn different rewards?
Yes, with a points card. Give more points for a reformer class than a mat class, and set rewards at a few levels.
What is a good reward for a barre or pilates studio?
A free class after 9 or 10 paid classes is the simplest. Grip socks, a guest pass, or a free private session also work well.
Do clients need to download an app?
No. The card lives in Apple Wallet or Google Wallet. Clients scan your QR code, type a first name and tap Add to Wallet.
