A Regulars loyalty card gives your boutique or gift shop customers a points card in Apple Wallet or Google Wallet. Staff scan it at the counter, points add up with every purchase, and rewards like $20 off appear on the card. You can also send a quick note when new stock lands, so regulars come back to see it first.
Why does loyalty matter for a boutique?
A boutique is built on taste. Shoppers come back because they like what you pick. But they don't need something new every week. Weeks or months can pass between visits.
That gap is where you lose people to the mall or a website. A loyalty card fills it. Shoppers see your name on their phone. They see their points growing. And when a new collection arrives, you can tell them right away.
Gift shops have a clear rhythm too. December is huge. Mother's Day and graduation season bring another bump. A card helps turn one-time gift buyers into shoppers who come back for themselves.
How boutiques and gift shops use a digital loyalty card
Points per dollar
Every purchase earns points. A big buy earns more than a small one, so rewards feel fair.
New arrivals alerts
New stock came in? Send a message. Your regulars get first look before the best sizes go.
Turn gift buyers into regulars
Holiday shoppers join the card in December. In January, send a message inviting them back for themselves.
Fill the slow weekdays
Pick your quiet days. The slow day boost invites shoppers in with double points.
More than one shop
On Growth or Pro, one card works across all your locations.
What rewards work for a boutique loyalty card?
Shoppers love rewards they can spend on something they already want. Here are a few ideas.
For help choosing, read stamps or points: which loyalty card fits your shop.
What messages can a boutique send?
Messages show on the card and can pop up on the lock screen. These samples come from a made-up shop, Marigold & Thread.
One message about new stock beats three about sales. For more ideas, read how to send messages to a customer's lock screen.
How do I set up a loyalty card for my boutique?
It takes about as long as dressing a window. No app, no hardware.
- Make your card. Choose points or stamps, set your rewards, and add your logo and colours.
- Print your poster. Regulars makes a QR code poster for your counter or fitting room.
- Start scanning. Staff sign in with a PIN and scan cards with any phone or tablet.
See plans in the pricing section, or start a 30-day free trial. Cancel anytime.
Questions people ask
How does a loyalty card work at a boutique?
Shoppers add a card to Apple Wallet or Google Wallet. At checkout, staff scan it with any phone or tablet. Points are added and rewards show up on the card.
Should a boutique use stamps or points?
Points per dollar fit most boutiques, since a pair of earrings and a winter coat cost very different amounts. You can offer several rewards at different point levels.
What is a good reward for a boutique loyalty program?
Dollars off a future purchase is the most popular. Early access to a new collection or a free gift with purchase also work well.
Can I tell shoppers when new arrivals come in?
Yes. Send a short message that shows on the card and can pop up on the lock screen. It is a simple way to bring regulars back to see what is new.
Does Regulars connect to my point of sale?
No. Staff scan the card with a phone or tablet at the counter. It works next to any register you already use.
Do shoppers need to download an app?
No. The card lives in Apple Wallet or Google Wallet. Shoppers scan your QR code, type a first name and tap Add to Wallet.
