A Regulars deli loyalty card is a digital stamp or points card your customers keep in Apple Wallet or Google Wallet. They scan a QR code, type a first name, and get a stamp with every sandwich. Your staff stamp it with any phone at the till, so the lunch line keeps moving.
Why does a loyalty card matter for a deli or sandwich shop?
Lunch is a weekday ritual. Lots of your customers work nearby and pick from the same few spots all week. If you are one of those spots, a loyalty card helps you be the one they pick most.
The deli rhythm is fast. Noon to 1:30 is a rush, then it goes quiet. You need a card that takes a second to stamp, not a minute. You also need a way to fill the slow parts of the week. The slow day boost message does that by itself on the days you pick.
And the deli counter matters too. The person who buys sliced turkey every Saturday is a regular, even if they never order a sandwich.
How do delis and sandwich shops use Regulars?
The lunch rush
Scan at the till while they pay. No digging for a paper card in the noon line.
Office regulars
Put your QR code where nearby workers see it. Reward the person who brings the team order.
Deli counter sales
Points per dollar reward meat and cheese buyers as well as sandwich fans.
Soup season
Send a lock screen note when the first pot of soup is on in the fall.
What rewards fit a deli card?
Can't decide? Read stamps or points.
What messages can a deli send?
You can send short messages that show on the card and can pop up on the lock screen. Here are samples from a made-up deli.
Customers can turn messages off anytime, so only send what is worth reading.
How do I fill the quiet hours after lunch?
Use the slow day boost message on the days that drag, and give people a reason to come in after the rush. Pick your quiet weekdays in the dashboard. The message goes out to cardholders on those days.
Keep the offer simple. Double stamps after 2 pm. A free cookie with any afternoon sandwich. Soup and half a sandwich for the late lunch crowd.
You can also write your own message any time. A new special, a holiday closure, or the first pot of chili in October. Short and useful works best.
How do I set up a deli loyalty card?
- Make your card. Add your logo, pick stamps or points, and set your reward.
- Put up the QR code. Place the counter poster by the till and the deli case.
- Stamp with any phone. Staff sign in with a PIN and scan the card while the customer pays.
Worried about the same card getting stamped twice? Read how to stop double stamps. See pricing, or start your 30-day free trial. Right on. 🥒
Questions people ask
What is a good sandwich shop loyalty reward?
Buy 9 sandwiches, get the 10th free is the classic. A free soup or cookie works as a smaller reward that comes sooner.
Can one person stamp a card for the whole office order?
You decide. Set a daily cap per customer if you want one stamp per day, or allow more if you want to reward the person who brings in the big order.
Will stamping slow down my lunch line?
Stamping is a quick scan of the card with any phone or tablet. The customer shows the card while paying, and the line keeps moving.
Can I reward deli counter buyers too?
Yes. Use points per dollar so a pound of sliced meat and a sandwich both earn toward rewards.
Do customers need to download an app?
No. They scan your QR code, type a first name and add the card to Apple Wallet or Google Wallet.
