A Regulars loyalty card gives your flower shop customers a stamp or points card in Apple Wallet or Google Wallet. Staff scan it at checkout, and rewards like a free bouquet appear on the card. It helps turn the people who only buy on Valentine's Day into regulars who stop by all year.
Why does loyalty matter for a florist?
Florists live by the calendar. Valentine's Day, Mother's Day and the holidays can make your year. Then come the long, quiet weeks in between. Many shoppers only think of you when a big day comes around.
A loyalty card helps in two ways. First, it brings holiday shoppers back. A person who bought roses in February sees your card on their phone in March. Second, it rewards your true regulars. These are the folks who pick up a fresh bunch every Friday, or always send flowers for birthdays. They deserve a thank you.
A card with messages also lets you reach people before the rush. Early orders make the busy weeks smoother for you.
How florists use a digital loyalty card
Points per dollar
A single rose and a big arrangement earn points fairly. Set rewards at a few levels.
Weekly bunch club
Sell a lot of grab-and-go bunches? A stamp card works great. Buy 9, get the 10th free.
Remind before big days
Send a message ahead of Valentine's and Mother's Day. Customers pre-order, and you plan better.
Fill the quiet weeks
Pick your slow weekdays. The slow day boost invites people in for a little something for the table.
What rewards work for a florist loyalty card?
Flowers are already a gift, so rewards that add beauty work best. Here are some ideas.
Not sure which card type fits? Read stamps or points: which loyalty card fits your shop.
What messages can a florist send?
Messages show on the card and can pop up on the lock screen. These samples come from a made-up shop, Bloom & Stem Flowers.
Keep messages about what is fresh and what is coming up. For timing tips, read how to send messages to a customer's lock screen.
How do I set up a loyalty card for my flower shop?
You can set it up between deliveries. No app, no hardware.
- Make your card. Choose stamps or points, set your rewards, and add your logo and colours.
- Print your poster. Regulars makes a QR code poster for your counter or cooler.
- Start scanning. Staff sign in with a PIN and scan cards with any phone or tablet.
See the plans in the pricing section, or start a 30-day free trial. Cancel anytime.
Questions people ask
How does a loyalty card work at a flower shop?
Customers add a card to Apple Wallet or Google Wallet. At checkout, your staff scan it with any phone or tablet. Stamps or points are added and rewards appear on the card.
Should a florist use stamps or points?
Points per dollar usually fit a florist best, since a single stem and a wedding arrangement cost very different amounts. A stamp card works well if you sell a lot of weekly bunches.
How can a florist get customers back between holidays?
Send short messages for the small moments, like a fresh delivery of peonies or a sunny Friday. The we miss you message also reaches people who have gone quiet.
Can I remind customers before Mother's Day or Valentine's Day?
Yes. Send a message a week or two before so customers order early. It shows on the card and can pop up on the lock screen.
Does Regulars handle online flower orders or delivery?
No. Regulars is a loyalty card. Staff scan the card in your shop when a customer buys.
