A Regulars loyalty card gives your gym members a card in Apple Wallet or Google Wallet that earns a stamp each time they work out. Front desk staff scan it with any phone, and rewards like a free shake or guest pass appear on the card. It gives members a reason to keep showing up, which is what keeps them from cancelling.
Why does loyalty matter for a gym?
A gym's members pay every month. So why reward them? Because a member who stops coming is a member who will soon cancel. The real goal is visits.
The gym year has a familiar shape. January fills the floor with new faces. By spring, many have faded. Summer gets quiet as people go outside. A loyalty card gives members small wins to chase between those swings. It also shows you who has gone quiet, so you can reach out first.
Regulars does not handle memberships or payments. It rewards showing up, and that is the habit your gym lives on.
How gyms use a digital loyalty card
Stamp every workout
One scan at the front desk each visit. Set a daily cap of one so the count stays honest.
Spot members drifting
The dashboard shows who has not been back in 14 or 30 days. Reach them before they cancel.
Keep January joiners going
The welcome message greets new members. Small early rewards help them past the first few weeks.
Spread out peak hours
Pick your quiet weekdays. The slow day boost message invites members in when the floor is open.
More than one location
On Growth or Pro, one card works at every club. Staff at each location get their own PIN.
What rewards work for a gym loyalty card?
The best gym rewards come from your own counter. They cost you little and feel like a real treat after a hard session.
A points card can hold all four rewards at once. Read stamps or points to pick the right card type.
What messages can a gym send to members?
Messages show on the card and can pop up on the lock screen. These samples come from a made-up club, Iron Maple Fitness.
Keep it upbeat, never guilty. For more on reaching quiet members, read customer retention ideas for local businesses.
How do I set up a loyalty card for my gym?
There is nothing to install and no new hardware. Keep on truckin'.
- Make your card. Choose stamps or points, set your rewards, and add your logo and colours.
- Print your poster. Regulars makes a QR code poster. Put it at the front desk and by the water fountain.
- Start scanning. Front desk staff sign in with a PIN and scan cards with any phone or tablet.
Compare plans in the pricing section, or start a 30-day free trial. No contract.
Questions people ask
How does a loyalty card work at a gym?
Members add a card to Apple Wallet or Google Wallet. When they come in, front desk staff scan the card with any phone or tablet and a stamp is added. Rewards appear on the card when earned.
Why would a gym with memberships need a loyalty card?
Members who stop showing up are the ones who cancel. A card rewards visits, not payments, so it gives members a reason to keep coming in.
Does Regulars replace my gym's check-in system?
No. Regulars is a loyalty card. It sits alongside how you already check members in. If you book through Mindbody, the Pro plan includes a Mindbody integration.
What rewards work for a gym loyalty card?
Rewards from your front counter work well, like a free protein shake, a guest pass or a gym towel. A free personal training session makes a good top reward.
Can members get more than one stamp a day?
Only if you allow it. Set a daily cap of one stamp per member, and a cooldown so a second scan does nothing.
