A Regulars loyalty card gives your nail salon clients a stamp or points card in Apple Wallet or Google Wallet. Your tech scans it at checkout, the card updates, and a reward like a free gel mani shows up when it is earned. It keeps your salon on their phone between fills, so they book with you and not the place down the street.
Why does loyalty matter for a nail salon?
Nails grow out on a schedule. Gel and acrylic clients come back every 2 to 3 weeks. Pedicure clients come back more in summer. That rhythm is great news for a salon, as long as they keep coming to you.
But nail clients have options. There may be three salons in the same plaza. A client who misses her usual slot may just walk into whoever is open. A loyalty card gives her a reason to wait for your chair. She can see she is close to a free set.
A card on the phone also beats paper. Paper cards get left in a purse or tossed. A card in Apple Wallet or Google Wallet is right there when she pays.
How nail salons use a digital loyalty card
Stamp every fill
One stamp per paid visit. Regular gel and acrylic clients fill their card fast and feel rewarded for sticking with you.
Points for bigger services
A full set with art costs more than a polish change. A points card lets bigger services earn more toward a reward.
Pedicure season
Send a message in late spring when sandal weather starts. Remind clients their toes need some love.
Quiet weekday mornings
Pick your slow days. The slow day boost message invites regulars in when the chairs sit empty.
What rewards work for a nail salon loyalty card?
Pick a reward that feels like a treat. Here are a few that fit salon life.
Weighing stamps against points? Read stamps or points: which loyalty card fits your shop.
What messages can a nail salon send?
Short messages show on the card and can pop up on the lock screen. These samples come from a made-up salon, Polished Nail Lounge.
The almost there and reward ready messages are on by default. You don't need to write them. For tips on writing your own, see how to send messages to a customer's lock screen.
How do I set up a loyalty card for my nail salon?
Setup takes about as long as a pedicure. No app or hardware needed.
- Make your card. Choose stamps or points, set your reward, and add your logo and colours.
- Print your poster. Regulars makes a QR code poster for your front desk or drying station.
- Start stamping. Your techs sign in with a PIN and scan cards with any phone or tablet.
Compare plans in our pricing section, or start a 30-day free trial. No contract.
Questions people ask
How does a loyalty card work at a nail salon?
Your client adds a stamp card to Apple Wallet or Google Wallet. After each service, your tech scans the card with any phone and a stamp is added. The reward shows on the card when it is ready.
Should a nail salon use stamps or points?
Stamps work well if most clients book the same service. Points work better if prices range a lot, like a quick polish change versus a full set with art.
Can my nail techs scan cards with wet nails or gloves on?
Scanning is done with a phone camera, so there is nothing to tap. Many salons keep one tablet at the front desk and scan at checkout.
What is a good reward for a nail salon punch card?
A free gel manicure after 8 or 10 visits is easy to explain. Smaller rewards like free nail art on two nails or a free paraffin dip also work well.
Does my client need an app?
No. The card goes in Apple Wallet or Google Wallet, which are already on their phone. They only type a first name to join.
