A Regulars loyalty card gives your spa guests a card in Apple Wallet or Google Wallet that earns points or stamps with each treatment. Your front desk scans it at checkout, and rewards like a free add-on or upgrade appear on the card. It gently reminds guests to come back before the next stressful month catches up with them.
Why does loyalty matter for a spa?
Most spa guests do not come every week. They come when they need a break, or when someone gives them a reason. That gap can be months long. In that time, they forget, or they try the new place that opened downtown.
A loyalty card gives them a steady reason to come back to you. It sits on their phone with your name on it. They can see the points they have built up. When a reward is close, they get a gentle nudge.
Spa visits also follow the calendar. Busy times come before holidays and around Mother's Day. Quiet stretches come mid-week and after the holidays. A card with messages lets you smooth that out a little.
How spas use a digital loyalty card
Points per dollar
A massage and a quick brow wax earn points fairly. Set points per dollar so bigger treatments count for more.
Rewards at a few levels
Offer a small add-on early and a full treatment for your most loyal guests. Everyone has something to aim for.
Win back quiet guests
The dashboard shows who has not been back in 30 days. The we miss you message reaches out for you.
Fill mid-week openings
Tuesdays dragging? Pick your quiet weekdays and the slow day boost invites guests in.
What rewards work for a spa loyalty card?
Spa guests like rewards that add comfort, not just a discount. These ideas fit a points card.
For more on picking between the two card types, read stamps or points: which loyalty card fits your shop.
What messages can a spa send to guests?
Messages show on the card and can pop up on the lock screen. Here are samples from a made-up spa, Cedar Hollow Spa.
Keep the tone calm, like the spa itself. One message every week or two is plenty. Our post on birthday rewards customers love has more ideas for special occasions.
How do I set up a loyalty card for my spa?
It is quick, and there is nothing to install. Far out.
- Make your card. Choose points or stamps, set your rewards, and add your logo and colours.
- Print your poster. Regulars makes a QR code poster for your front desk or relaxation room.
- Start scanning. Front desk staff sign in with a PIN and scan cards with any phone or tablet.
If your spa books through Mindbody, the Pro plan includes a Mindbody integration. See all plans in the pricing section, or start your 30-day free trial.
Questions people ask
How does a loyalty card work at a spa?
Your guest adds a card to Apple Wallet or Google Wallet. After each treatment, your front desk scans it with any phone or tablet. The reward appears on the card when it is earned.
Should a spa use stamps or points?
Points usually fit a spa better, since a 30 minute facial and a 90 minute massage cost very different amounts. You can set points per dollar and offer several rewards at different levels.
What is a good reward for a spa loyalty program?
Treatment upgrades work well, like a free scalp massage add-on or longer session time. A free full treatment can be the top reward for your most loyal guests.
Is a loyalty card too casual for a high-end spa?
The card uses your logo and colours, and on the Pro plan you can remove the Powered by Regulars line. It looks like part of your brand.
Can I send guests a birthday treat?
Yes. If you ask for a birthday at signup, the birthday message goes out on its own. You choose the reward.
